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Creative Characters Ep. 4_ Tré Seals.

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发布于：2021年4月6日

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    <a href="https://www.monotype.com/resources/podcast" hreflang="en">Podcast</a>
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    <a href="https://www.monotype.com/resources/creative-characters" hreflang="en">Creative Characters</a>
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    <a href="https://www.monotype.com/resources/creative-matters" hreflang="en">Creative matters</a>
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On Creative Characters, we meet the people and personalities behind the brands, campaigns, and designs we love. You can listen to the podcast on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.

Our guest in episode four was Tré Seals, founder of the type studio Vocal Type. Seals describes Vocal as “a type foundry for creatives of color who feel that they don’t have a say in their industry … for the creative women who feel that they don’t have a say in their industry … for the creative that cares about telling the stories of the people we serve and not the false history of the industry we work in.” All of Vocal’s typefaces are named after prominent advocates of social justice, including Marsha P. Johnson, Bayard Rustin, and Carrie Chapman Catt.

“One of the reasons I started Vocal was to minimalize the use of stereotypical fonts,” Seals adds in the episode. “So for example, let’s say you see an article about a black person. Normally you would probably see a black weight font used to describe this black person. Or like how almost every East Asian restaurant has a similar brush script logo, harkening back to old East Asian painting. I would prefer a company to use one of my fonts instead of resorting back to those stereotypes because at least there’s some level of authenticity in that choice.”

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